How Go-Jek is delivering competition to SE Asia

Ride-hailing turns competitive again in Singapore, Vietnam, Thailand and the Philippines as Indonesia's unicorn rides in. But it won't use its own name, nor bring its fintech services.

Go-Jek is going international.

But unlike the likes of Grab, Uber and China's Didi Chuxing, Go-Jek isn't seeking to operate under its own name or operate its own franchise in new markets instead, it plans to seek a local partner in Vietnam, Thailand, Singapore and the Philippines.

Consumers are happiest when they have choice and at the moment, people in Vietnam, Thailand, Singapore and the Philippines don’t feel that they’re getting enough when it comes to ride-hailing, said Nadiem Makarim, CEO and founder of Go-Jek.

Seemingly alluding to the regulatory concerns that have so far held up Grab's deal with Uber, he added Our...

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