Ride-hailing

How Gojek is riding Indonesia's digital wave towards IPO

To calculate the ride-hailing startup’s valuation, investors will have to offset the cost of its fight with Grab against the hidden value in its payments app and huge capacity to hoover up data.

Gojek’s hipster headquarters in Jakarta are gradually taking over a non-descript shopping mall, floor by floor. Graffiti adorns the walls and huddles of casually dressed young people animatedly point at screens. The company’s founder, Nadiem Makarim, is rushing into a room to film a podcast on diversity.

The youthful energy of a startup is palpable, illustrated by zealous talk of disruption, mission statements and social reformation. The average age in the office at the end of 2018 was just 25 years old and an affirmational message in the office exclaims “Do you realise that person you see in the mirror has a job that contributes to social changes impactatscale”.

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