transaction-banking-relationships-go-five-star

Transaction banking relationships go five star

Relationships are the most important factor in winning transaction banking business, reports Celent.

Customer relationships have long been touted by transaction bankers as a key selling tool, almost to the point of banality. Now those bankers have validation.

In its annual report on wholesale banking technology trends, Boston-based banking consultancy firm Celent reported that building and maintaining customer relationships is the number one reason for a corporation to buy transaction banking products. While few will say this is a new revelation, it is confirmation that bankers have not just been spouting off about how much their relationship management skills have benefitted their business, especially since the September 2008 collapse of Lehman Brothers.

The credit shortage has affected the corporate treasurer in many ways, wrote...

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