The dinner knives and forks are officially out.
“In 2019, our focus is on Indonesia,” Grab’s co-founder Tan Hooi Ling said on December 11, officially announcing the app-based ride hailing company’s plan to offer food delivery and travel services and capture millions of smartphone users onto its burgeoning platform.
Grab has effectively declared war on Indonesia’s home-grown unicorns Go-Food and Traveloka, having already gone head-to-head with banner Indonesian brand Go-Jek which owns Go-Food with demonstrable success.
To win in this market, scale is everything. A successful platform requires large volumes of active and relatively wealthy users and plenty of core services to keep...