Yupp! KKR-backed firm invests in Netflix rival

As Netflix, LeEcho and Amazon chase eyeballs in Asia, KKR’s Emerald Media has picked a niche player in the burgeoning over-the-top space catering to the global Indian diaspora.
Rustom: brought to you by YuppTV
Rustom: brought to you by YuppTV

The arrival of Netflix in Asia Pacific last year put the spotlight on the huge potential of online TV in the region. But given the many different languages spoken and the vast differences in internet connection speeds, it is clear the challenges are almost as large.

That has not stopped new entrants to the market. Emerald Media, set up by KKR to spot media deals, became the latest this week, announcing on Tuesday that it had acquired a significant minority stake in over-the-top content provider YuppTV for $50 million.

Over-the-top OTT companies are those that bypass traditional means of distribution, primarily by using the internet...

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