Viz Branz re-packages Singapore IPO

The consumer goods company has begun marketing a new Singapore listing three-and-a-half years after it was taken private following a family feud.

Singapore's first sizeable IPO of the year has kicked off pre-marketing, with Viz Branz hoping to capitalise on higher MA-driven valuations for consumer goods companies. 

The sector has long been an investor favourite as a play on rising disposable incomes within a widening Asian middle class. Viz Branz's flotation should also offer welcome diversification for the City State's IPO investors, who have been faced with a procession of oil and gas, or real-estate investment trust listings over the past few years. 

According to Dealogic figures, three reit IPOs accounted for 85% of the exchange's $1.6 billion volume in 2016. 

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