Rothschild ponders growth beyond Southeast Asia

A fine pedigree and comfortable business in Singapore, but without a substantial role in North Asia; is China the answer?

The view from Singapore, regional headquarters for Rothschild Asset Management, is fine. The firm manages S$2.3 billion $1.28 billion in the Lion City, with 65% of that sourced locally and nearly 90% sourced from Asia. The majority of its business is from Singaporean and other Asian institutions but its local unit trust business is exploding. Moreover the firm has taken steps to really define itself by selling off its Australian business, which had grown too domestic and too retail, and had become separate in nature from the rest of the family. We really are an Asian business, says managing director Jill Smith.

So in some ways business has never been better. But Smith admits the...

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