Monetising content

Internet giants are funding content providers again

Internet giants are teaming up with newcomers to attract traffic and loyal users. Content producers such as Zhihu find themselves in favour once more.

After a lull in the market, Chinese internet content producers have caught the attention of investors again.

Zhihu, the Chinese version of Quora, completed a $434 million Series F round of funding on Monday the biggest fundraising for an internet content producer in the past two years.

Kuaishou, one of the world’s leading short video social platforms, led the round. Internet giant Baidu and Tencent also joined, together with Capital Today. China Renaissance is the financial advisor for the deal.

Founded in 2010, Zhihu allows users to share information and knowledge through raising and answering questions on its website. Partly censored, like...

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