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Wealth and fund platform Endowus has launched a wealth management service in Hong Kong. The idea is to provide individuals, family offices, charities and endowments with advice, access and execution to global funds across public markets, private markets and hedge funds.
The service includes its most popular portfolio in Singapore, the Endowus Flagship Portfolios, which has globally diversified funds with different compositions of equity and fixed income, acording to an April 17 media statement.
The Endowus Flagship Portfolios are offered with discretionary portfolio management (DPM), where Endowus has the authority to make buy-and-sell decisions on behalf of the client. Investors can also invest in single funds or build multi-funds portfolios through Endowus Fund Smart, an independent mutual funds platform, the statement said.
The new Endowus Flagship Portfolios, available from May 2024, have different compositions of equity and fixed income mutual funds, from global fund managers Amundi, BlackRock, Dimensional Fund Advisors (available for the first time in Hong Kong to individual clients) and PIMCO. The mutual funds are the underlying funds which make up the new portfolios, a spokesperson for Endowus told FinanceAsia.
The portfolios are discretionary, and are managed by the Endowus Investment Office, a 12-person regional team. The investment office also carries out public and private market investing, investing for family offices and wealth management. Globally Endowus has over $5 billion in group assets.
In addition, there are new digital functions such as ‘Collections’ of curated funds, instant investment top-ups using eDDA (Electronic Direct Debit Authorisation) and a dual-language interface in English and traditional Chinese.
Joel Kim, CEO of Dimensional Fund Advisors for Asia ex Japan, said in the statement: “For more than 40 years, Dimensional has sought to provide investors with evidence-based, diversified low-cost investment strategies. We believe that firms like Endowus play a crucial role in broadening access to such investment strategies and we share their belief in the potential for Hong Kong to embrace a model of wealth management that prioritises clients."
Gregory Van, co-founder & CEO of Endowus, added, “Through our proprietary investment technology, we are not only able to enhance the digital wealth management experience, but also democratise access to investment opportunities that were previously out of reach for many. We are deeply committed to the Hong Kong market, and are excited to empower our clients here to invest better, and on their own terms.”
