Prudential USA launches private client business

Its new wealth management unit, Dryden, will focus on Asian and European clients.

US-based Prudential Financial has launched a new private client business, Dryden Wealth Management, which targets Asian and European high-net worth individuals, offering local and offshore discretionary asset management and advisory expertise.

Dryden represents a transformation of Prudential's current international offerings, which in the past have been focused mainly on brokering US-focused transactions for international clients.

It has long been evident that no diversification is a bad thing that makes you susceptible to market volatility,...

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