Deutsche ponders regional retail funds strategy

How to crack Asian retail mutual fund markets in a methodical, regional way?

Although Deutsche Asset Management is a large player in the Asian fund management industry, sourcing about $8 billion from Asia ex-Japan, it is not yet in the top-10 among global houses. DeAM is known as an institutional player, and only about 10% of its regional assets are derived from retail investors. To enter the highest echelon of fund managers, therefore, it is thinking about how to make itself a retail as well as an institutional power.


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