Questions raised over Citi mobile payments trial in India

Gartner analyst Kristin Moyer raises questions over the validity of Citi’s mobile payments trial in India.

The results of Citi's recently completed near-field communication NFC mobile payment trial in India have been questioned by Gartner analyst Kristin Moyer who says that the study was less successful than claimed.

According to analysis conducted for Citi by Edgar Dunn and Company, the trial found hidden demand for electronic payments in India with the greatest challenge being most users' outmoded mobile phone technology. The consultancy described the programme as a watershed event that demonstrated clear demand for mobile...

FinanceAsia has updated its subscription model. Registered readers now have the opportunity to read five articles from our award-winning website for free. Please subscribe for unlimited access.

Print Edition

FinanceAsia Print Edition

EVENTS