Japan's Taisho buys select Asian assets from Bristol-Myers

Japanese firm Taisho Pharmaceutical pays $310 million for six Asia-Pacific brands and the Indonesian business of Bristol-Myers, as it seeks to build its presence in the OTC drug market.

Japan's Taisho Pharmaceutical will buy six Asia-Pacific brands and the Indonesian subsidiary of Bristol-Myers Squibb for $310 million, according to an announcement yesterday. It is paying $160 million for the brands and $150 million for the Indonesian company.

Taisho is acquiring the trademarks, product registrations and websites for Tempra, a fever-reducing medicine, Counterpain, an anti-inflammatory analgesic for application, and four other brands. Tempra is well-established in Indonesia and the Philippines, while Counterpain has a large share of the market...

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