The right strategy

Xiaohongshu: Chinese startup still looking for direction

As the Chinese social media cum e-commerce startup grows rapidly, it is still struggling to find the right business model and long-term monetisation strategy.

As the vicious battle between Alibaba and Tencent intensifies in China, most of the country’s technology startups are inevitably spilt into two camps as the two internet giants become active investors in the private equity and venture capital markets.

¬ Haymarket Media Limited. All rights reserved.

Sign in to read on!

Registered users get 2 free articles in 30 days.

Subscribers have full unlimited access to FinanceAsia.

Not signed up? New users get 2 free articles per month, plus a 7-day unlimited free trial.

Questions?
See here for more information on licences and prices, or contact [email protected].

Share our publication on social media
Share our publication on social media