Why Hyundai's Grab tie-up gives both new direction

While the Korean auto giant wants a slice of the sharing economy, fast-growing Grab wants its green know-how as it expands its range of services

Globally, the mobility market basically, getting people from A to Z over land is worth a staggering $7 trillion, according to Goldman Sachs. And it's being disrupted like few other sectors, as tech titans and ambitious start-ups vie to harness new technologies in fields such as connectivity, electric cars, autonomous driving and the sharing economy.

Traditional automakers have moved to carve out their slice of this booming sector via partnerships and investments. The latest such deal, announced on Thursday, sees a traditional titan of North Asia's motor industry, Hyundai, make a strategic investment in Southeast Asia’s hot ride-hailing hopeful, Grab.

For Hyundai, it's an opportunity...

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