The peculiar realm of the metaverse

The metaverse is challenging user perception of materiality, digitalising elements of the physical realm and unlocking new economic values. Companies and policymakers are each fighting to establish ground rules across it, but so far its exact definition remains obscure.

Branded as the next generation of the internet, the metaverse aims to digitalise further the physical world, taking more of what we do offline, online. Although many are still unsure what this will actually entail, companies have already begun to put up real money to finance this new digital reality.

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