Taiwanese startups you should know about: Part 2

In part two of our series, we learn how startup AsiaYo! is taking on industry giants Expedia and Agoda, with startling success.

Companies such as Expedia and Agoda dominate hotel bookings in Taiwan and other countries, but AsiaYo founder C.K. Cheng noticed small, independent guesthouses  known locally as minsu  were a popular option for travellers in Taiwan.

He figured the minsu privately run and lacking concierge desks could use a partner that would provide multilingual customer service.

It’s a similar space to peer-to-peer booking platform AirBnB, but Cheng says the peer-to-peer model poses challenges for these operators, with language barriers in particular making it hard for them to deal with international travellers. And by targeting only licensed operators, Cheng avoided the well-publicised regulatory hurdles...

¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222