soho-china-launches-1-billion-ipo-with-a-difference

Soho China launches $1 billion IPO with a difference

With a focus on a fast turnaround of commercial property projects, the Beijing developer offers investors a different kind of exposure.
Every time a new Mainland property developer seeks to list in Hong Kong, one of the key questions investors ask themselves is why they should buy the newcomer instead of one of the already listed players with an established track record.

Previously, the answer to that question may have been that the listing candidate had a different geographical focus, a different type of development, or a greater land bank, but as the number of listed players has grown, it has become harder and harder for newcomers to distinguish themselves. Not surprisingly therefore, cheaper valuations have become a key marketing tool when it comes to Mainland property IPOs.

But it is still possible to find...
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