Artificial intelligence

Softbank-backed AI firm expands into behaviour prediction

The acquisition by Taiwan’s Appier is the latest in a drive to expand AI marketing services for consumer-facing businesses

Taiwanese AI software firm Appier announced its acquisition of Tokyo-based online consumer behaviour predictor Emin Wednesday in a primarily cash deal of undisclosed size.

In addition, Appier has brought on several of Emin’s early stage investors as shareholders.

Emin - short for Emotion Intelligence - uses AI to determine which customers will make a purchase and provides additional incentives to encourage faster transactions.

“Shopping cart abandonment is a big problem for online retailers - if not the most challenging of all - and one we are committed to solving,” said Appier chief executive Chih-Han Yu.

The Japanese startup, launched in 2011,...

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