Taiwanese AI software firm Appier announced its acquisition of Tokyo-based online consumer behaviour predictor Emin Wednesday in a primarily cash deal of undisclosed size.
In addition, Appier has brought on several of Emin’s early stage investors as shareholders.
Emin - short for Emotion Intelligence - uses AI to determine which customers will make a purchase and provides additional incentives to encourage faster transactions.
“Shopping cart abandonment is a big problem for online retailers - if not the most challenging of all - and one we are committed to solving,” said Appier chief executive Chih-Han Yu.
The Japanese startup, launched in 2011,...