Societe Generale's Asia outlook

The French bank says that despite Europe's woes, it is committed to certain businesses in the region.
Ashley Wilkins, deputy CEO of Societe Generale, Asia-Pacific
Ashley Wilkins, deputy CEO of Societe Generale, Asia-Pacific

Remember the days when being a European bank was a sales and marketing pitch Nowadays, you have to answer for what’s going on, on your home turf.

“When bad things happen in Europe all the French banks have tended to get dumped in the same basket,” said Ashley Wilkins, deputy CEO for Societe Generale, Asia-Pacific. “But we’ve been deleveraging fast in fact, two-thirds of our 2013 balance sheet reduction target in corporate and investment banking was met by end of Q3 2011.”

“Why now” asked Wilkins. “We take the view that it’s only going to get tougher to deleverage, so do it now, do it...

¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222