Q&A: Bain Capital takes Gangnam Style to China

Jonathan Zhu explains how Bain Capital plans to take established Korean botox firm, Hugel and inject it into a larger market, China, where medical beauty is booming.
July 10, 2017

The “Korean wave” of cultural influence, or hallyu in Korean, is taking Asia by storm. In China alone, Korean K-drama actors like Song Joong-ki and YoonA and members of Korean boy bands like EXO are A-list celebrities.

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