OCBC brings banking to small business

OCBCÆs year-old Ubi industrial estate branch focuses on the smaller businesses in Singapore û and is a success story as a result.

The signs in front of OCBC's Ubi industrial estate branch have a simple boast Business banking made easy. Dedicated to the district's small and medium-size enterprises SMEs, the branch is part of the bank's strategy to bring solutions directly to its customers.

Located off Singapore's Pan-Island Expressway, northwest of downtown, Ubi lacks the bling of the city-state's newer, multinational-oriented industrial estates. The district's main thoroughfare, Ubi Avenue, is bounded to the south by a public housing estate and to the north by a multi-storey auto sales and repair centre.

Banking SMEs is big business in Singapore. Small companies generate half of the country's economic activity, with local and regional banks...

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