Nissin's Kiyotaka Ando discusses his China strategy

Kiyotaka Ando, who is part of the family that invented instant noodles, discusses the business of Nissin Foods in Greater China.
Kiyotaka Ando
Kiyotaka Ando

It’s not easy deciding where to take Kiyotaka Ando for lunch. Ando is the chief representative of Nissin Foods for Greater China and the grandson of Momofuku Ando, the inventor of instant noodles. With a lineage like that I’m sure Ando’s taste buds are finely honed. Luckily, Ando helps matters by saying he likes Western food and somewhere on the Sheung Wan side of Hollywood Road is convenient for him, so we settle on the Press Room.

I’m not too familiar with instant noodles so at the outset I’m keen to establish a sense of size of the market for instant noodles before we start focusing specifically on Nissin’s strategy....

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