Netmarble establishes its lineage with IPO pricing

Third largest IPO in Korean history prices at the top of the range, but is still expected to make a solid secondary market debut after amassing strong demand.

Korean gaming company Netmarble has priced its initial public offering at the very top of its indicative price range after investors ignored war games across the Korean peninsula in favour of role playing games RPG on mobile phones.

Netmarble is Korea’s largest mobile gaming company and its W2.66 trillion $2.31 billion IPO now ranks as the country’s third largest on record behind Samsung Life and Lotte Shopping.

Investors clearly bought into an international expansion strategy which has seen Netmarble rise from seventh in the 2016 global gross gaming publisher rankings on the Apple App Store and Google Play Store to third as of February, behind Tencent...

¬ Haymarket Media Limited. All rights reserved.

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