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Juicy IPO is Hong Kong's largest listing so far this year

Huiyuan Juice cites leading brand and industry growth as key selling points in its quest to raise up to $308 million.
China Huiyuan Juice Group met with institutional investors in Hong Kong yesterday on the second day of its global roadshow to attract demand for its initial public offering, which is aiming to raise up to HK$2.4 billion $308 million.

As with most Mainland-based consumer sector stocks, the initial interest is said to be strong. Huiyuan is marketing itself as ChinaÆs leading brand in the high end of the market with a 42% market share for 100% juices and 40% for nectar, which is usually a good recipe for success with international investors. The consumption of juice drinks is also much lower in China than in the rest of Asia û 3.4 litre per...
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