How Zhuan Zhuan is taking on Alibaba's Xianyu

Tencent-backed start-up has become China's second biggest online resale platform and is exploiting WeChat's vast community of users. It's now the main rival to Alibaba's Xianyu.

An emerging rival to Alibaba’s online flea market trading platform Xianyu, two-year-old Zhuan Zhuan has become China’s second largest online resale marketplace by monthly active users. It has 17.5 million, big data service provide QuestMobile reported in October.

58.com, a Chinese classifieds platforms operator listed in the US, launched the Zhuan Zhuan online portal and mobile app in 2015. In April, Zhuan Zhuan received a $200 million investment from China’s tech titan Tencent, which gave Zhuan Zhuan further exposure to the online second-hand-commerce market. In particular, its second-hand mobile phone trading is now the most active one in terms of monthly transaction volume, thanks to partnerships with...

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