How start-up Trax is shaking up supermarkets

Big brands like Coca-Cola and Lavazza are working with the Singapore-Israeli company, tapping its image recognition software to monitor valuable retail shelf space.

Trax Image Recognition Trax is a Singaporean-Israeli startup that helps consumer companies enhance brand awareness and optimise store management through applying image
recognition technology, disrupting the traditional way of measuring and
managing inventory.

Large brands in the fast-moving consumer goods FMCG sector operate a unique practice of paying display fees to supermarkets for designated shelf space. It forms part of the broader brand building and stock control strategies, ensuring their products are displayed at designated areas in specific arrangements.

Traditionally, these companies send staff to every store periodically to manually check these arrangements are in place.

It incurs extra costs,...

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