How Zhihu became the start-up with all the answers

China's equivalent of question-and-answer website Quora has hit unicorn status and is looking to add value with a LinkedIn-style jobs service.

Zhihu, the Chinese equivalent of US knowledge-sharing platform Quora, is perhaps one of the most underrated home-grown unicorns start-ups valued at over $1 billion. 

The question-and-answer website earned its unicorn status in January this year after securing $100 million in series D funding from the likes of Tencent, Sogou and Kai-fu Lee, a former executive of Google and Microsoft.

Some people believe Zhihu is not worth the hype because the company was
unable to monetise its services until as recently as last year. However, we believe Zhihu is one of the few companies that will benefit from China’s internet boom.

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