EquitiLink CEO talks strategy post buy-out

EquitiLink was bought by UK-based Aberdeen in October this year. Ouma Saninikone-Fletcher, CEO of EquitiLink, says the $80 million sell out fits the Australian manager''s Asian strategy.
Q Why is EquitiLink being sold to Aberdeen Asset Management

A Our view on the fund management business is that you either have to be big with a strong distribution network, or you have to be small and aggressive to perform. In Australia, for example, with all the consolidations going on you have to be part of one of the banks to survive. Obviously, you need to have good products, too. But their performance doesnt have to be fantastic.

If youre smaller, you have to be very specialized and with excellent performance. Being a medium manager, we believe one of the keys to our future success is to make sure that...

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