E-commerce boutique targets fund managers

Tech specialist eMergent Technology plans to focus marketing efforts on the buy sideƆs IT needs in Asia.

A Hong Kong-based e-commerce boutique consultancy, eMergent Technology, will start marketing its services to fund managers in Asia in the second quarter this year to provide trading, research and position management systems, says CFO Marshall Mays. The company has been in existence for about 18 months and is building business with companies in Asia, including financial services companies. The buy side is a late adopter of technology, so well go after it only once weve announced more clients, Mays explains.

The firm is run by David Brickler, president and CEO, an American programmer with 18 years of Asia experience whose previous role was IT vice president at Goldman Sachs and Hong...

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