E-commerce boutique targets fund managers

A Hong Kong-based e-commerce boutique consultancy, eMergent Technology, will start marketing its services to fund managers in Asia in the second quarter this year to provide trading, research and position management systems, says CFO Marshall Mays. The company has been in existence for about 18 months and is building business with companies in Asia, including financial services companies. “The buy side is a late adopter of technology, so we’ll go after it only once we’ve announced more clients,” Mays explains.