Deutsche ponders regional retail funds strategy

How to crack Asian retail mutual fund markets in a methodical, regional way?

Although Deutsche Asset Management is a large player in the Asian fund management industry, sourcing about $8 billion from Asia ex-Japan, it is not yet in the top-10 among global houses. DeAM is known as an institutional player, and only about 10% of its regional assets are derived from retail investors. To enter the highest echelon of fund managers, therefore, it is thinking about how to make itself a retail as well as an institutional power.

Sam Hanbury, head of sales and marketing, has been tasked with building such a strategy. He was based in Singapore until about six months ago, when he moved to Hong Kong, to be closer to the...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222