Citi enhances client care for shared service centres

The bank launches two new hubs in Singapore for clients that have centralised their treasury operations into shared service centres.
CitiÆs global transaction services has announced the launch of its Asia-Pacific regional service hub (RSH) and client care centre (CCC) in Singapore.

The RSH and CCC will service key clients that have centralised their Asia-Pacific treasury operations into a shared service centre. The two new hubs will also connect to CitiÆs existing network of global hubs in North America (New York), Europe (Dublin) and Latin America (Miami), to provide round-the-clock service coverage for global clients.

The new centres will centralise CitiÆs expertise, and will function as an extension of the services offered through CitiService û the bank's client services platform that is available in 17 Asia-Pacific markets.

The RSH was established by Citi as a single point of contact for clients who operate shared service centres (SSC) or regional treasury centres (RTC) to coordinate their complex and day-to-day servicing needs. Specifically, the RSH leverages innovative technology to resolve inquiries more efficiently, regardless of the country the client has accounts and/or products in. This centralised service model caters to multinational companies, as well as insurance companies, broker dealers and fund managers.

The CCC serves as a central hub of technical expertise providing support to CitiÆs clients using its banking platforms CitiDirect Online Banking, Citibank File Services, and TreasuryVisionSM. The CCC also provides technical support to clients who are integrating their ERP system to the bank's end-to-end banking solution and direct advisory for complex implementations.

ôOur clients look to us to provide greater efficiencies, improved controls and reduced costs, and weÆre delighted to respond with the launch of our regional service hub and client care centre in Singapore,ö says Carole Berndt, managing director and Asia-Pacific regional head of client delivery at the bank.
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