China Literature's HK IPO set to be a bestseller

Tencent's e-book platform will be one of the most hotly-contested Hong Kong IPOs among institutional and retail investors for quite some time.

In 1841, American fans of British novelist Charles Dickens stormed New York harbour in the hope of being first to pick up the final chapter of his serialised novel The Old Curiosity Shop.

In today's Hong Kong, a different kind of literary sensation is set to spark a similarly enthusiastic if less violent reaction from retail investors who see massive potential in a high-profile company that is connecting e-book authors to China's readers.

China Literature on Monday launched an initial public offering that will raise HK$7.3 billion to HK$8.3 billion $931 million to $1.1 billion on Monday.

The e-book platform...

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