Bain Pizza

Bain sells a big slice of Domino’s Pizza Japan

Bain Capital's David Gross-Loh tells FinanceAsia how the US private equity firm helped Japan’s third-largest pizza chain expand the number of its stores and boost sales. He also explains why he cut pizzas with whipped cream and berry toppings from the menu.

Bain Capital said on Tuesday it had agreed to sell 75% of Domino’s Pizza Japan for Y12 billion  $123 million after revamping the company to suit a more budget conscious Japan.

When Bain first bought the chain in 2010 it catered for special occasions, creating outlandish pizzas at a high price with toppings such as foie gras.

One example was a multi-course meal on a pizza where one slice was a lobster appetizer, another a roast chicken entrée and desert was a slice with a whipped cream and berry topping.   Such extravagant piazzas cost between $35 and $45 each.

“We thought that...

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