Bain Capital puts new face on US-China cosmetic packaging firm

Private equity giant to boost World Wide Packaging’s reach in China's fast-growing plastic tubes market via M&A. A global backlash against disposable plastics is a risk, as is competition beefing up in China.

Bain Capital's purchase of cosmetic packaging firm World Wide Packaging WWP comes at a time of fast growth in the industry as well as heightened environmental concerns over plastic pollution.

WWP, whose clients include Estee Lauder, L’Oreal and Dermalogica, said on Friday that it is particularly focusing on China, where demand for cosmetics is growing three times as fast as in the US.

One of the reasons private equity is a good fit for the firm is the difficulty of expanding in the highly regulated Chinese market and the complexities of cross-border deal-making.

Simultaneous with Bain Capital’s purchase of WWP,...

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