Bain-backed Bellsystem24 dials up Asia expansion

Japanese call centre operator Bellsystem24 is expanding in Asia now that it has completed a $411 million IPO, executives at the firm told FinanceAsia.

Japanese telemarketer Bellsystem24 is speeding up its expansion in Asia after making its market debut in Tokyo on Friday, executives at the firm told FinanceAsia

Bellsystem24 has signed a memorandum of understanding with a large company in Indonesia, is about to sign a joint venture with a large satellite content company in Thailand, and is finishing up an acquisition in Vietnam, they said.

Bellsystem24, the largest call centre operator in Japan by revenues, will base call centres in Vietnam to compete with Philippines-based rivals for English-speaking clients.

“Between labour and facilities, I’ve got about a 20% price advantage in...

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