Alibaba goes long, still can't match Amazon

The Chinese tech giant rides bullish sentiment amid strong sales growth and a soaring share price. But regulatory worries means it can't quite match the terms its US rival enjoys.

Jack Ma's internet behemoth Alibaba barreled back to the international bond market for the first time in three years on Wednesday, setting a new template for other issuers to extend their maturity profile.

With maturities ranging from 5.5 years to 40 years, the $7 billion SEC-registered deal gave debt investors a chance to tap the kind of exuberance around Alibaba that has propelled its US-listed shares to double in value in the last 12 months, though gains have been pared back in recent weeks.

Not surprisingly given the strength of the Alibaba name and the hype surrounding its Singles Day shopping festival earlier...

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