Q&A: Bain Capital takes Gangnam Style to China

Jonathan Zhu explains how Bain Capital plans to take established Korean botox firm, Hugel and inject it into a larger market, China, where medical beauty is booming.

Q&A: Bain Capital takes Gangnam Style to China

The “Korean wave” of cultural influence, or hallyu in Korean, is taking Asia by storm. In China alone, Korean K-drama actors like Song Joong-ki and YoonA and members of Korean boy bands like EXO are A-list celebrities.

Private equity firm Bain Capital plans to ride that wave, using Korean brands’ popularity to sell the products of its portfolio companies to China’s burgeoning middle class.

“Koreans have become leaders in developing new...

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