Deutsche Asset hires for retail splash

Hiring Sharon Cheng from Citigroup is meant to boost the fund managerÆs presence among retail distributors.

Deutsche Asset Management has hired ex-Citigrouper Sharon Cheng for a newly created role as head of retail sales for Asia ex-Japan. Cheng, based in Hong Kong, is meant to make DeAM a household name.

Her first task will be to hire a team of sales people to support the launch of new products.

This is not a new strategy, says Singapore-based Choy Peng-wah, CEO of DeAM Asia. In the past when working with distributors,...

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