Longfor keeps valuations high for IPO of up to $916 million

The company is banking on a strong brandname and its transformation into a nationwide player as a way to draw investors into the deal.

Longfor Properties will kick off the roadshow today for an initial public offering that is seeking to raise between HK$6.06 billion and HK$7.1 billion $782 million to $916 million. Coming on the heels of several other property IPOs that have failed to attract much interest from investors, the launch may seem somewhat brave and the company is also upping the ante by ignoring the fact that other listing candidates have been forced to come at increasingly...

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