xinhua-finance-spinoff-seeks-nasdaq-listing

Xinhua Finance spin-off seeks Nasdaq listing

The diversified media company will offer TV, radio and media content, but will primarily be a play on China's rapidly growing advertising market.
Xinhua Finance Media, a recently created diversified media unit of Chinese financial news and data provider Xinhua Finance, is soon to go public on Nasdaq, offering another opportunity for international investors to participate in ChinaÆs fast-growing advertising market.

The company produces and distributes a mix of business and financial news as well as wealth management and lifestyle programming with the aim of attracting the highest income audience in China. This content reaches an estimated 210 million potential viewers through its nationwide TV network, a potential radio audience of 33 million people in Beijing and Shanghai as well as readers of leading magazines and newspapers, including the Money Journal magazine and the Economic Observer newspaper.

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