There are many ways to have a good time and it's safe to say that buying insurance isn't one of them.
However, that doesn't mean it has to be a chore either, which is why WeSure, a Tencent subsidiary that sells insurance over smartphones, thinks it can tube-ride the fintech wave within its industry and rise to the challenges posed by China's ageing and increasingly connected and affluent population.
“We want to bring more fun to insurance,” Alan Lau, the company's chief executive, told FinanceAsia in an interview during Hong Kong Fintech Week on Wednesday. “People didn’t seem to have much interest...
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