Weak Nasdaq debut for Chinese cyber celebrity agency

Chinese internet celebrity agency Ruhnn suffers a near-40% drop in its share price on the first day trading in New York. We highlight some of the risks in its business model.

Thanks to the development of social media, celebrities with millions of followers can easily turn their huge fan bases into real money – just ask US celebrities like Kylie Jenner or Kim Kardashian.

¬ Haymarket Media Limited. All rights reserved.

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