Insurance brokerage

The race to sell insurance via social media

Insurance companies have been developing their social media networks. Tencent has upped the game by throwing its weight behind an insurance advisory service platform on WeChat.

Social media giant Tencent has led an Rmb200 million ($28 million) Series B investment in Xiaobang Guihua – an insurance advisory service platform on WeChat.

¬ Haymarket Media Limited. All rights reserved.

Sign in to read on!

Registered users get 2 free articles in 30 days.

Subscribers have full unlimited access to FinanceAsia.

Not signed up? New users get 2 free articles per month, plus a 7-day unlimited free trial.

Questions?
See here for more information on licences and prices, or contact [email protected].

Share our publication on social media
Share our publication on social media