Sun Life insures future in Asia with digital rollout

The Canadian insurer is hiring data analysts, sealing partnerships and taking lessons from Chinese fintech firms in ways to embed itself into people’s lives.

Sun Life Financial’s chief executive Dean Connor and his right-hand man in Asia, Kevin Strain, went earlier this year to sit down with China’s Tencent, one of the biggest internet and gaming companies in the world, to talk about selling insurance to China’s burgeoning middle class.

Toronto-based Sun Life is looking at ways to sell more insurance policies over Tencent’s messaging service, WeChat, working its way deeper into the ecosystems of China’s citizens. Sun Life was one of the first insurance companies to sell on WeChat and sales of wealth-related products from this partnership have already exceeded RMB 35 billion since kick-off late last year....

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