Struggling to get into work mode, check out these ads

DBS's latest ad campaign gets you thinking: What sells financial services? Or maybe they just make for a good distraction post hols, when it's hard to get back into work mode.

For weeks now, I’ve had a Post-it note on my desk reminding myself Write DBS, and tell them you like their television ads positioning themselves as an Asian bank, not just a Singapore one. But one thing after another piled up, and I kept forgetting to e-mail them.

So I’m writing about it here. In December DBS Bank launched a S$30 million $23.5 million regional branding campaign to boost its presence in its key Asian markets. If you haven’t seen it, then you aren’t a news-hound junkie watching financial TV after work, or flying regularly on Singapore Airlines, Cathay Pacific or China Airlines. But, in a nutshell, the campaign showcases DBS’s presence...

¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222