Stephen Bird: how Citi is getting digital

Banks must take the lead in adopting new technologies to provide the best financial services for their customers, writes Citi's head of global consumer banking.

Citi's head of global consumer banking, Stephen Bird, reflects on how the bank is embracing the digital revolution. His article is part of a series marking FinanceAsia's 20th anniversary.

As I reflect on my time in Asia, one trend dominates in relation to the business of banking the consumer. The adoption of smartphones and other mobile devices has fundamentally changed the way consumers interact with their bank today and credit cards are dematerialising into mobile wallets.

In Asia, around 90% of Citi’s consumer-banking transactions now happen outside a branch if we look back just 10 years around half were in a branch. And we...

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