Chinese internet companies

Sina wins China's microblog battle

China is now home to more than 300 million microbloggers, and some analysts have declared Sina the winner in the battle to dominate the market.
<div style="text-align: left;">
Sina promotes its Twitter-like microblogging site during a book fair in Shanghai (ImagineChina)
</div>
<div style="text-align: left;"> Sina promotes its Twitter-like microblogging site during a book fair in Shanghai (ImagineChina) </div>

Sina Corp appears to be the winner of the latest battle among Chinese internet companies competing for the country’s ever-growing online audience, although the war is far from over.

Microblogging, which is known as weibo in China and is a key product for Sina, has become a 300 million-strong social media phenomenon and one that Chinese internet companies have had to themselves since government censors blocked Twitter in 2009.

“Sina is a clear winner,” according to one internet analyst. “This is negative for Tencent and bad news for Renren and Kaixin, because no-one uses traditional social networks anymore everyone uses weibo.”

With about 485...

¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222