Samsung Electronics bond

Samsung returns with US-targeted deal while others hold off

Samsung Electronics sells $1 billion of five-year bonds predominantly to the US, while other issuers hold off amid the Easter holiday lull.
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Samsung’s 55-inch super OLED TV is displayed at a consumer electronics show in Las Vegas in January (AFP)</div>
<div style="text-align: left;"> Samsung’s 55-inch super OLED TV is displayed at a consumer electronics show in Las Vegas in January (AFP)</div>

This week has been a slow one in the Asian debt markets, with public holidays in Hong Kong on Wednesday and Friday, and most investors packing their bags for the upcoming Easter vacation. However, consumer electronics company and chip maker Samsung Electronics early Tuesday morning returned to the debt markets with an ultra-low-yielding $1 billion bond that was predominantly sold to US investors.

Samsung Electronics is headquartered in Korea but the deal was being run out of the US with North America scooping up 90% of the deal. Asian investors took 6% and European investors 4%. The chip company printed the five-year bond at Treasuries plus 80bp, well below the...

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