Re-branding of MST is final curtain call for Mercury Asset Management

Merrill Lynch Investment Managers (MLIM) is finally saying goodbye to the Mercury branded flagship offshore mutual fund range, Mercury Selected Trust (MST), four and a half years after the acquisition by Merrill Lynch.

Seiichi Fukuyama, Head of Asia Pacific for MLIM talked to FinanceAsia about the rationale for this new umbrella fund range that will be called Merrill Lynch International Investment Funds MLIIF.

FinanceAsia How does this move fit in with the overall merger of Mercury and Merrill Lynch

Seiichi Fukuyama Several stages are required after an acquisition to achieve a united business and this is the final stage of the Merrill Lynch merger with Mercury Asset Management. We started with two asset management businesses MLAM Merrill Lynch Asset Management and Mercury Asset Management MAM, both with very different backgrounds and philosophies. Re-branding was key as we needed to gain a joint understanding of...

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